With AJAX and other asynchronous web applications right around the corner, the question we must ask ourselves as designers is – how are we going to move our interfaces towards a more user-centric paradigm (which is fully supported by these emerging technologies)? “The web is changing, and it will come in several phases. The first step is already going on with site likes Flickr, Google Maps, and Del.icio.us which offer personal and community functionality. These AJAX based web apps are some the best sites to ever hit the web. Still, as far as presentation goes, you’re still not seeing the next generation of websites. As Emily Chang from Artcodes states, “For me, the promise of a “new” web technology is the ability to 1) simplify my life as a blogger/web publisher/content producer and 2) to enable my site visitors to have greater control over the manner in which they view both my site content and the means by which the content comes to them (via my site, RSS, email newsletter, etc).””"Backbase, Protopage and Measure Map are the next generation of web apps. In these AJAX and Ruby On Rails applications, the user gains another level of control over their experience. On-the-fly personalization of your design and content layout are already here. If you want a great explanation of what the next foreseeable frontier on the web is see Richard MacManus & Joshua Porter article on Web 2.0 for Designers. Its time that web designers stop thinking about about website design and start thinking about design.rn