"Reality Mining defines the collection of machine-sensed environmental data pertaining to human social behavior. This new paradigm of data mining makes possible the modeling of conversation context, proximity sensing, and temporospatial location throughout large communities of individuals. Mobile phones (and similarly innocuous devices) are used for data collection, opening social network analysis to new methods of empirical stochastic modeling."
Max Kiesler is an award-winning strategic designer and co-founder
and principal of Ideacodes.com, a web consultancy in San Francisco focused on next generation websites. About Max...
